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Automotive

1976: Oldsmobile Omega, symbol of a woman's independence

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The 1973-1979 Oldsmobile Omega was a badge-engineered sibling to the Chevrolet Nova (the subsequent version of the Omega was based on the Chevrolet Citation), with all the strengths and weaknesses of the simple, affordable, rear-wheel-drive GM X Platform.

This ad, made when the Equal Rights Amendment looked to be on the brink of ratification, features a sensitive, sweater-wearing man (who looks much like a member of a 1970s Swedish pop group) extolling the virtues of Sandy, a strong-minded Olds Omega Liftback owner in bellbottoms.

Sandy doesn’t like being called “girl” (this was considered a somewhat radical stand in the middle 1970s), and she doesn’t like her buffoonish man sitting in the hatch as she tries to close it.

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