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Automotive

1979: US Volvo owners send love letters to Göteborg

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In 1979, the most iconic Volvo ever made was selling very well in the United States. Since the first model year for American-market 240s was 1975, most of those cars hadn’t had a chance to rack up six-figure odometer readings by the time of this magazine advertisement, but Volvo had no trouble rounding up fan mail from owners of 140s, Amazons, and earlier Göteborg machinery.

There is an excellent chance that the red Amazon in the Instamatic photograph is still driving today, 38 years later. Photo by Volvo of America

In 1979, the Volvo 240/260 was one of the most solid and sensible cars an American could buy (for less than Mercedes-Benz W123 money), and the Volvo brand had an increasingly maniacal American following by that time. That makes this advertisement much more plausible than most of its era.


1979-us-volvo-owners-send-love-letters-to-goteborg

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