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Automotive

45 fabulous photos of the new Ferrari exhibit at The Petersen Museum

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“Seeing Red: 70 Years of Ferrari” is the newest exhibit at the Petersen Automotive Museum in Los Angeles, and you pretty much have to get to L.A. to see it. It has only 14 cars, but each of those 14 touch on a facet of the Maranello brand that makes it so unique and drives schoolboys (of all ages) crazy with desire.

It starts with four cars in the lobby right when you enter the museum and then features another 10 in the Bruce Meyer Family Gallery upstairs. We always wondered what could possibly top the beautiful exhibit of silver cars called Precious Metal that centerpieced the museum’s massive remodel —  but with this haul of beautiful and significant Ferraris, we’d say they did it. 

While there are 14 cars in the exhibit, there is only one color. Photo by Petersen

“We’re so thrilled to bring some of the world’s most beautiful Ferraris to the Petersen, said Bruce Meyer, founding chairman of the Petersen’s board of directors. “Seeing that Rosso Corsa paint and the beautiful curves of the bodywork is always enough to make your heart skip a beat. Seeing Red will be one of the most significant gatherings of Ferraris in the world, and I’m so pleased to be able to share it with the public in our gallery.”

The exhibit is a celebration of seven decades of beautiful and fast automobiles and the man, Enzo Ferrari, who brought them to the attention of the world via sheer force of will. It will showcase several examples of the brand’s most lauded designs including the legendary 250 GTO, the 166MM, the 250 TR, the 250LM and the 2001 Ferrari F1 driven by Formula 1 racer Michael Schumacher in one of his most dominating years in the series.

1958 FERRARI 250 TR SPYDER

1958 Ferrari 250 TR Spyder Photo by Petersen

While many people worked to bring about the exhibit, Meyer was the driving force. As the vice chairman of the museum and a gallery sponsor, he works with the curatorial department to come up with ideas and programming. The last time he did that he came up with the all-silver Precious Metal concept. The idea for doing the rarest and finest Ferraris in all red came to him last year when he was walking around Precious Metal with none other than Piero Ferrari, Enzo’s son.

When Piero loved the idea, Bruce met with museum curator Leslie Kendall to come up with the general concept of Seeing Red. Since Meyer knows pretty much everyone in the automotive universe, he was able to pull it off. It would certainly be a challenge for other museums to get some of the cars exhibited in Seeing Red, like the first Ferrari ever built and/or a 250 GTO with the race pedigree of Chip Connor’s car.

The exhibition opened with a $100-a-ticket grand reception on April 27, with a special tribute to legendary racer and Ferrari Grand Prix driver Phil Hill, hosted by Hill’s son, Derek. Over 300 guests attended.

“This new exhibit is another example of how the Petersen views cars as art, and nothing is more appropriate than red Ferraris,” said Terry Karges, executive director of the Petersen. “We’re confident this exhibit will help us continue our success and really get people talking and learning about Ferrari.”

For more information on Seeing Red, visit www.petersen.org/ferrari. For more information on the Petersen Automotive Museum, please visit www.petersen.org. The Petersen Automotive Museum Foundation is a nonprofit 501(c)(3) charity so give ‘em all your money and write it off on your taxes.  

The four lobby cars should be there through June while the 10 cars in the Meyer Family Gallery will be there until spring 2018.


45-fabulous-photos-of-the-new-ferrari-exhibit-at-the-petersen-museum

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