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Automotive

Maserati builds its 100,000th vehicle — a Quattroporte Gransport sedan

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One-hundred thousand vehicles may not seem like much in a world where 17 million are sold in the U.S. alone every year, but for a niche luxury brand like Maserati it’s a milestone. At this year’s Shanghai motor show, Maserati unveiled its 100,000th car — a white Quattroporte Gransport sedan.

“China is Maserati’s largest market for Quattroporte in the world,” said Reid Bigland, head of Maserati. “Our remarkable performance in China last year was a major contributor to our record-breaking global sales. China’s elites are increasingly enamored by the Italian blend of luxury, exquisite craftsmanship and passion for driving that are poured into every Maserati.”

In 2016, sales in China broke 12,000 units (about the same as it sold in the U.S.), which contributed to the brand selling 42,100 cars worldwide. Maserati’s 100,000th car is finished in a white exterior with a tan interior, 21-inch Titano rims and red brake calipers, on the off chance you see it on the auction circuit in 30 years or so.


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